Bloomberg Surrogate Was PR Guru for Bolsonaro

Arick Wierson, who is pushing the billionaire’s presidential bid, devoted himself in 2018 to softening the image of Brazil’s extreme-right leader, reports Ben Norton.

Michael Bloomberg, left, and Jair Bolsonaro. 

By Ben Norton
The Grayzone

A Michael Bloomberg surrogate pumping up the billionaire’s 2020 campaign for president helped to elect Brazil’s extreme-right leader, Jair Bolsonaro, an open supporter of military dictatorship who frequently threatens violence against his political opponents.

Arick Wierson is a public relations strategist who served as a political aide and the top communications adviser to Bloomberg when the Republican media mogul was mayor of New York City.

Wierson worked with Bloomberg for nearly nine years, he noted, “first as an aide in his 2001 political campaign, and later as his chief media advisor at City Hall.” Wierson is so close with the billionaire he sarcastically refers to himself in his Twitter profile as a “Former Media Hack for Mayor Bloomberg.”

Adviser Arick Wierson (right) with Mayor Michael Bloomberg in 2006.

In 2018, Wierson joined Bolsonaro’s presidential campaign, devoting himself to softening the image of the Brazilian demagogue who pledged to imprison or exile leftist rivals and said in a newspaper interview that a congresswoman was not “worth raping; she is very ugly.”

Since coming to power with the help of Bloomberg’s former chief media adviser, Bolsonaro has waged a full frontal assault on Brazil’s political system. He has signaled his real agenda by openly praising Chile’s murderous dictator Augusto Pinochet and taunting the United Nations human rights chief over her father’s torture at the hands of his military junta.

A critic on Twitter asked Wierson, “how hard is it for you to sleep at night knowing you took money to make a fascist like Bolsonaro more ‘likeable’ on a scale of ‘every night i stare into a terrifying void of my own making unable to rest’ to ‘i have no soul and sleep like a baby?’”

The Bloomberg surrogate replied succinctly, “I sleep just fine. thanks for asking.”

Promoting Bloomberg on CNN

Although Wierson no longer appears to have an official position in the Bloomberg campaign, he is aggressively promoting him and has become a prominent advocate for the billionaire candidate in corporate media.

In his media appearances and on his social media accounts, Wierson has vigorously attacked self-described socialist Senator Bernie Sanders, the most popular presidential candidate in the Democratic primary.

On both Twitter and Facebook, Wierson posts nonstop pro-Bloomberg propaganda. He openly fantasizes about a brokered convention, in which the DNC hands the nomination to the oligarch. A banner on his Facebook profile reads, “I’m with Mike Bloomberg 2020.”

Wierson has found a reliable platform to defend Bloomberg’s candidacy on corporate cable news media. Back in November 2019, he made the early case for the billionaire running for president in a CNN op-ed titled Michael Bloomberg is the antidote to Donald Trump.” The piece celebrated his “serene disposition and courage” and declared that he “can resurrect America’s standing in the world.”

Then on Feb. 14, Wierson published another column for CNN promoting Bloomberg as “the ideal standard bearer for the party in 2020, representing Democrats’ best chance for taking back the White House from Trump.”

Four days later, Wierson was invited on CNN Newsroom with Brooke Baldwin, where he proclaimed that “Michael Bloomberg represents the Democratic Party’s best chance to take on Donald Trump in 2020.”

Wierson portrayed the Democratic primary as a battle between the billionaire and the self-declared democratic socialist. “As far as I’m concerned, it’s a two-person race: it’s Bernie Sanders and Mike Bloomberg,” he said.

CNN interview with former Michael Bloomberg chief media adviser Arick Wierson.

PR for Jair Bolsonaro

In his CNN appearances, Arick Wierson advised the billionaire to avoid the presidential debates, because “Bloomberg is not exactly a warm and fuzzy guy,” he conceded, and “the chances of him coming off as dry, lacking empathy, and somewhat mechanical loom large.”

This advice echoes similar counsel Wierson gave to Jair Bolsonaro during his presidential campaign. The former Bloomberg adviser successfully convinced the far-right Brazilian leader to skip the final debate.

Wierson’s role on the Bolsonaro campaign was trumpeted by Bloomberg Media, the billionaire candidate’s personal media empire. In an October 2018 puff piece titled Bolsonaro’s Message on Love and Peace Tested in Brazil Media,” credited Wierson with helping to soften the demagogue’s personality with a heartwarming ad about loving one another and combating hate.

Wierson tweeted out a link to the article at the time, noting that he and his colleagues at the “@jairbolsonaro campaign will be testing some novel tv strategies over next three weeks.”

Wierson heaped praise on the far-right presidential candidate, writing on social media that Bolsonaro “is going to clarify a lot in the Manifesto. Brazil will be able to sleep in peace.” He even complained that Brazilian journalists were treating Bolsonaro unfairly — while the far-right president has gone on to threaten media outlets that exposed his dirty secrets, particularly his links to the assassination of socialist feminist activist Marielle Franco.

Michael Bloomberg with Jair Bolsonaro’s Justice Minister Sergio Moro at the Brazilian American Chamber of Commerce’s 2018 gala.

Bloomberg Rubs Elbows with Bolsonaro Allies

Michael Bloomberg himself has rubbed elbows with Bolsonaro henchmen like Sergio Moro, a mastermind of the political coup against Brazil’s left-wing Workers’ Party government and the jailing of its leader.

In 2018, the Brazilian-American Chamber of Commerce held an opulent gala dinner at which the powerful lobby group gave its top award to both Moro and Bloomberg.

As a senior judge with extensive ties to the U.S. government, Moro oversaw a Washington-backed supposed “anti-corruption” operation, known as Lava Jato, which was used to orchestrate a soft coup against Brazil’s democratically elected President Dilma Rousseff and then imprison Lula da Silva, by far the most popular candidate in Brazil’s 2018 presidential election.

After conspiring with Bolsonaro allies to bring the far-right demagogue to power, Moro was rewarded with a promotion to justice minister. Bolsonaro and Moro immediately proceeded to visit CIA headquarters.

In 2019, the Brazilian-American Chamber of Commerce honored Bolsonaro, selling every one of the $30,000-per-table tickets to its gala. Bolsonaro ended up not attending, however, after LGBTQ activists pressured corporate sponsors to withdraw their support, citing the extremist Brazilian leader’s raging homophobia. (When a journalist asked Bolsonaro about investigations into his son’s alleged corruption in December, the far-right president lashed out. You have a terribly homosexual face, he barked at the reporter.)

The links between the Bloomberg camp and Bolsonaro’s allies also reflect the role the billionaire’s own media network has played in shaping both leaders’ images.

When leaked recordings exposed how Moro blatantly politicized Lava Jato with the express intention to oust the Workers’ Party government, Bloomberg’s news agency published columns defending the supposed “anti-corruption” operation.

Bloomberg Businessweek also honored Moro in 2016 by dubbing him No. 10 in its list of the 50 most influential people of the year.

Many Bloomberg columnists sang the praises of Bolsonaro, celebrating him as the “pro-business candidate.” Among them was Admiral James Stavridis, a former commander of NATO and Bloomberg columnist, who proclaimed that the rise of Brazil’s Bolsonaro Completes a U.S. Sweep of South America.”

The caption on the featured image did away with any pretense of subtlety: “Yankee come back.”

Op-ed for Bolsonaro Without Disclosing Connection 

Arick Wierson has charted an unorthodox career path. During Bolsonaro’s presidential campaign, he frequently appeared in Brazilian media outlets, speaking Portuguese, where he was identified as the “political strategist of Michael Bloomberg.” He has even given interviews in Portuguese to Angolan state television.

Wierson writes regular columns for several websites, including Observer, the publication previously known as The New York Observer, which was run by Jared Kushner until his father-in-law Donald Trump was elected president in 2016, at which point Kushner closed down the print newspaper and transferred ownership to his family to assume duties as a White House senior adviser.

Many of Wierson’s Observer columns appear to be sponsored content for companies such as Great ClipsAnytime FitnessSezzle, and Revel.

Wierson’s political punditry reads like an extension of his consulting work. In an article in Observer in October 2018, on the eve of Brazil’s election, Wierson downplayed Bolsonaro’s similarities to Trump.

“Despite many attempts by the media to label Trump and Bolsonaro as twins separated at birth, the two men are as different as they are similar,” Wierson wrote. He portrayed the Brazilian demagogue as a hard-working military veteran from a modest background.

Left undisclosed was Wierson’s work as a top adviser to Bolsonaro.

The only conflict of interest revealed in the article came at the end, with the following note: “Full Disclosure: Arick Wierson is a minority shareholder in a Brazilian political consultancy, TZU, quoted in this article.”

In other words, Wierson quoted a firm he partially owns to bolster his own argument.

The consultant closed by predicting “a new ‘golden age’ of U.S – Brazilian relations, which I believe will not only help Brazil’s economy get back on track, but strengthen our mutual security concerns.”

To forge that unshakeable bond with the junta-happy Brazilian leader, Wierson clearly sees his other former boss, Bloomberg, as the perfect candidate.

Ben Norton is a journalist and writer. He is a reporter for The Grayzone, and the producer of the Moderate Rebelspodcast, which he co-hosts with Max Blumenthal. His website is, and he tweets at @BenjaminNorton.

This article is from The Grayzone.

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10 comments for “Bloomberg Surrogate Was PR Guru for Bolsonaro

  1. M.R.
    February 22, 2020 at 15:15

    Looks like we should be asking ourselves the question, where is the screening for “advisors” to presidential candidates to be adhering to some type of ethical standards? Maybe they should all have to take courses and become certified to accept jobs participating in campaigns and be required to hand in certain campaign records.

    Surely as a society we can demand a better from these folks than “hand over the rights to your soul and we’ll get you into office one way or another…”?

  2. nietzsche1510
    February 22, 2020 at 11:50

    Bernie is not there to be president. his “tribal” job is to dog herd the progressive crowd to end up voting for the “lesser evil” Judeo-Zionist pick, like in 2016. he will damage the American Progressives & the working classes (the clear majority in the country) beyond repair, more seriously than all the Obamas, all the Clintons, all the Carters combined. soon his name will have an entry in the common English dictionary as mass traitor.

    • Gregory Herr
      February 22, 2020 at 16:55

      The Clintons and Obama made careers out of direct assaults upon progressive policy positions. Talk about damage done. They are of the all-too-common status-seeking, money-grubbing political type. The Man from Hope and the Hope and Change Charlatan came to prominence with the blessings of Langley and the character flaws that allow for developing “talents” of deception and deceit. They can’t strictly be referred to as “traitors” to the “working class” because they were never on our side to begin with.

      While it may be said that the candidacy of Sanders in 2016 had a “sheepdogging” effect, I think it strains credulity to suggest that Sanders wittingly and willingly sees this as the mission of his political career. And as far as 2020 is concerned, the progressive movement that currently coalesces around Sanders’ candidacy is here for the long haul and will in no way vote for “anyone but Trump” regardless of what Sanders does should he be denied the nomination.

      The Establishment is obviously doing everything they can by hook or crook to deny Sanders the requisite delegates to secure the nomination on the first ballot. If they succeed, and the superdelegates “work their will” at the Convention, the Democratic Establishment is toast politically. We may have to make our way in the “wilderness” for a bit, but make our way we will. (finger wag to you Bill Clinton!)

      I certainly have my criticisms of Bernie. His echoing of Russiagate, whether genuine or disingenuous, reflects badly on his political acumen and/or overall awareness.

      With full realisation that progressive policy positions will face enormous obstacles even with a progressive Administration, and with full realisation that Sanders has flaws and that the good fight will begin, not end, with our votes—I think we need to clearly express our will for the systemic policy changes this movement projects and MAKE the Establishment expose themselves in no uncertain terms. An entire bright young generation are in the fight of their lives for just principles. This fight will likely involve a cruel disillusionment, and I hate it has to be this way—but the least we can do is get out and make it clear that, as far as the general will of the public is concerned, health care and education are off the table when it comes to capitalistic exploitation.

  3. February 22, 2020 at 09:08

    Much respect to Ben Norton and all with The GrayZone. However … it is Saturday and MSM has the equivalent of screaming banner headlines citing “intelligence sources” that Trump (again) and BERNIE SANDERS are both being assisted in presidential bids by Russia. Can the procession announcing the return of Hillary be far behind?
    The country, the democracy is lost. Truth? Diogenes searching with a lamp in the darkness of daylight could not find an honest man. One honest person. I cannot find a truthful account of anything if it is based on unnamed “intelligence sources,” as these Russiarussiarussia stories allegedly are.
    A third party cannot prevail this late in an election cycle. Truthiness is the standard of the day.
    All is lost. I retire from the field of combat and seek the solace of my little home. I devote my life to baking cookies and working in my garden. Stay well, those who choose to fight for what so few Americans value— —that is FREEDOM TRUTH JUSTICE . My heart breaks for you.

  4. Drew Hunkins
    February 21, 2020 at 17:11

    You can’t make this garbage up: now Bloomberg’s minions in the establishment press and intel community are pushing the narrative that the Russians are helping to get BERNIE elected.

    I’m a Bernie supporter. Back 3 or 4 years ago when the biggest lie that won’t die — the whole laughably absurd notion that Russia interfered in the ’16 election — surged into American consciousness I was steadfast against the entire propaganda line, sometimes facing ridicule and mockery from liberal friends and acquaintances. One main reason I was vehemently against the whole charade (beside the fact that it was total baloney) was b/c I fully knew it could easily be turned against any anti-war anti-Wall Street candidate.

    The Kremlin didn’t help Trump and isn’t helping Bernard. See, consistent.

    It’s clear the intel blob swamp thinks it can dictate every aspect of American democracy. That Rachel Maddow and other “bright” liberals helped them in their craven cause is to their everlasting shame. PBS, NPR, CNN and MSNBC all road that train; it’d be hysterical if it wasn’t so pathetic and dangerous.

  5. Vera Gottlieb
    February 21, 2020 at 11:35

    I am not apologizing for being “old fashioned” or naive but…isn’t there something, anything, that the US can do with honesty and integrity? Must everything be accomplished in the most devious and questionable way?

  6. February 21, 2020 at 09:07

    Thanks for sharing this news article with us, Keep sharing this types of news.

  7. Jim other
    February 21, 2020 at 08:43

    It’s called “putting lipstick on a pig!”

  8. Tony
    February 21, 2020 at 07:58

    I think it is rather obvious that Bloomberg is in the race to stop Sanders rather than Trump.

    • jo6pac
      February 21, 2020 at 17:19

      We have dnc to thank for this and who knows may be he’ll take over dnc. Go Bernie

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