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What a 'Liberal Media' Might Look Like

By Lisa Pease
February 9, 2011

Editor’s Note: For decades now, the American Right has pushed the myth that the national U.S. news media is “liberal,” even though the owners are mostly wealthy corporations run by rich executives who generally favor Republicans over Democrats. And that was true even in the days before Fox News and right-wing-dominated talk radio.

Even the limited inroads of liberalism in media have been under pressure in recent days with MSNBC’s ouster of liberal icon Keith Olbermann and AOL’s purchase of HuffingtonPost (raising new questions about Arianna Huffington’s ideological sojourns). However, in this essay, Lisa Pease contrasts what today’s media is versus what a “liberal media” might look like:

I’m surprised that otherwise intelligent people continue to believe the myth that the media is “liberal.” I think it’s worth discussing what a liberal media would look like if we had one, so we can better understand that we don’t have one.

Let’s imagine a fictional cable network called LNN – the Liberal News Network. What might the morning news on such a channel be?

The show might lead with pictures of starving children all over the world, so that while you sat down to breakfast, you’d be reminded of just how lucky you were to have been born in the U.S., and how others are still very much in need.

Viewers would be encouraged to send in at least some of their morning latte money to feed a baby for a week. Each morning, the number of children who had been moved out of poverty would also be shown. If there were truly a liberal media, that number would be growing, daily, by leaps and bounds.

You would see pictures of the war – really horrible, tragic pictures, showing not just death, but the maiming, the suffering, the devastation to innocents we currently think of solely as “collateral damage.” Each day, the grievances of both sides would be fully aired.

We’d hear not only from our own soldiers but from soldiers we were fighting, so we could start to understand why they are fighting back. If we are truly the good guys, there’d be no reason for anyone to oppose us.

A truly liberal media would allow us to hear the other side so we could better understand how our actions are affecting others, and what we could do to improve relations with the ultimate goal of ending all wars.

Truly, fostering better communication skills, deploring greed, and promoting fairness would be keystones of this network.

The commentators would be drawn from not merely all nationalities, but all walks of life. Instead of recycling the same news and intelligence and government figures, commentators would be sought among farm workers and blue-collar workers as well as low-level white-collar workers. The view from the socio-economic top would be balanced by the view from the bottom.

On LNN, union issues would be a regular discussion. Are workers getting a fair shake? Are unions really helping their membership or are they getting too close to management? When do unions go too far?

The ecological “state of the planet” would also be a regular discussion. Audiences would learn the science behind pollution, so that they’d make the link between the chemical elements in the products they buy and the environmental damage caused at every point in the production chain.

Corporations that were finding a way to offset their environmental damage would be recognized as heroes, while those whose policies amounted to a hit-and-run on the environment would be publicly castigated at ever turn. 

Truly educational information about child rearing would be offered. Are those soft drinks making your children obese? No amount of advertiser action would stop LNN from exposing such a connection.

Can yelling at your child be a form of abuse? A liberal media would talk about things many people would rather not think about.

A liberal media would not make us feel good all the time, but would poke at us and challenge us to be better parents, better neighbors, better people.

A liberal news channel would have a regular report about working conditions around the world. Would you still buy that piece of clothing if you knew it was sown under essentially slave-labor conditions, sometimes by children working 12 hours a day?

Would you admire China’s economy if you realized its coal-powered growth made it one of the most polluted places in the world? Would you travel to Thailand if you understood how much of the tourist economy depends on sex-slave trafficking dollars?

Or might you spend that money instead on a country that plowed the money received from tourism into a public fund from which all citizens who shared that country could benefit? Would you enjoy flowers sent to you on Valentine’s Day if you found those flowers had been picked by forced labor on farms where women routinely faced sexual harassment?

If we had a liberal media, we’d be hearing about other economic models around the world. When does capitalism work best? Would the answer be like what we hear from CNBC anchors who say capitalism should be unregulated – or “self-regulating” – allowing monopolies to take over, which then can raise prices and strangle our options?

A rising tide won’t lift all boats if it’s only happening in a private pool.

LNN would talk about the difference between labor-based income and non-labor-based income (passive income), and discuss how the upper class has kept the latter from the masses to preserve the power of the rich, and how we need to change that.

There are other models, even within our own country, such as the Alaska Permanent Fund, a fund that allows all citizens of Alaska to receive royalties on the oil recovered from their state.

All products come ultimately from some finite earth resource. Imagine if we all had a share of income generated from the products taken from the ground in our respective countries.

LNN would never shade the truth to further an agenda. The facts would be selective, necessarily, but extraordinary effort would be used to ensure all sides of an issue were fairly presented.

Note that, however, that does not mean all sides would be proportionally presented by certain measures. Although 20 percent of the people control 93 percent of the wealth, it does not follow that they should be allowed to control 93 percent of the media. The other 80 percent deserve a much larger say than they have.

Our fictional liberal network would be absolutely fearless in taking on corruption within our own government. A liberal media would relentlessly ferret out secrets, exposing them unless doing so would genuinely damage more people than would be helped.

Even “taboo” topics with strong factual support, such as the Kennedy assassination and the October Surprise case, would receive a fair hearing, on our mythical LNN.

A liberal media would talk seriously about the very real danger that the use of computers in our elections may be compromising our votes. Without a transparent system, without a way to genuinely audit, by hand and in public, election results, what’s to stop a computer voting manufacturer from building in hidden switches that allow the reprogramming of elections in undetectable ways?

Nothing, as this network would point out to us regularly until people filled the streets in protest, insisting on a change.

A liberal media would even dare to explore all the money in the sporting world and ask, is anyone really worth that many millions? Should there be a cap – or at least a significantly higher marginal tax rate – beyond which some of the money goes back into the communities that have to put up with the traffic, pollution, noise and drunken damage that accompanies such events?

Sure, keep your first $50 million. You worked hard, you risked your life, you earned it. But how much more than that does one ballplayer or owner need? If that cap allowed whole communities to be employed, would that be a worthy trade? A truly liberal media would open such discussions.

A liberal media would ask hard questions of corporations. If the product you create comes from a violence-torn region, where the violence comes over the fight for the minerals you need to make your product, what responsibility should the corporation have for that violence? What should the corporation give back to those areas to end the violence?

A liberal media would be inspiring. Every day, people who fought for justice and won would be highlighted. Legislators who took brave stands that helped the many, rather than the privileged few, would be lauded.

Shareholders who overthrew bad regimes within corporations, ushering in management that was more socially responsible would be featured. Class-action suits won against corporate polluters would be praised.

The values of fairness, equality, freedom of movement and opportunity and – perhaps especially – the freedom to imagine a better, more equitable future – would be the cornerstone of this liberal media network.

A liberal network would not treat opinions as news, nor facts as opinions. Viewers would be educated to quickly recognize the difference. And historical context would be brought into play.

Events from the past would be use to better inform our understanding of present events, because after all, everything is connected. Every event transpires based on what has led up to that point. There is no “spontaneous evolution” at play in world events.

LNN doesn’t exist, of course, and it’s no surprise why. Media depends on advertisers for sustenance. Major media outlets depend on major corporations. Major corporations don’t want you to hear the kind of stories mentioned above because then you might press them to change their ways, cutting into their profits. And that would be bad for business, even if it might be great for the planet. 

Now, this doesn’t mean you can’t find good news on television. CNN, MSNBC, and even Fox, once in a while, produce useful and valuable stories. But not one of them shows you the spectrum of coverage demonstrated here.

There are a lot of points of view you never hear, a lot of stories never attempted. There are many places they dare not go, in their coverage.

There is no liberal network out there. There is no “fair and balanced” network out there, either. They are all unbalanced in favor of the corporate landscape from which their revenues grow.

Lisa Pease is a historian and writer who specializes in the mysteries of the John F. Kennedy era.  

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